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  • Lorentz Gullachsen

Cast Iron & Food Photography

In 2021 I was approached by a creative who had a potential client that needed some marketing photography, they needed some industrial and product photography and maybe some food photography as the client was a Black Country Foundry and they were just about to start producing a Cast Iron skillet and had plans for a griddle and maybe more?

As more products were launched the new skillets had to be photographed and as there was a need for much more social media, lots more food photography had to be produced. It was an ideal opportunity to work with my Sister, Jan Gullachsen, who had previously worked with me on food projects, and she came up with recipes and the subjects to photograph, his is where so many Brands start off especially with food related products.

Still with covid restrictions in place the project took a while to start and it was certainly a complicated process.


The first products started to be produced and the images could be shot of the actual cast iron cookware, but then packaging of the products required design and food photography was obviosly a major part of the images that would be seen on the shelves and across all digital platforms such as Facebook and especially Instagram as I certainly believed this is where so many Brands start off especially with food related products.


I found a great food stylist, Liz Martin, who had experience with simular products so was perfect to prep and style the food shots using the products as naturally they had to be featured.

Along with the stills, I produced a number of short videos' that gave the background with foundry & products along with food shots ! More powerful integrated content for the integrated, launch at the NEC and after on social media.dia.


Along with the stills, I produced a number of short videos' that gave the background with foundry & products along with food shots ! More powerful intergrated content for the webite, launch at the NEC and after on social media.


As more products were launched the new skillets had to be photographed and as there was a need for much more social media, lots more food photography had to be produced. It was an ideal opportunity to work with my Sister, Jan Gullachsen, who had previously worked with me on food projects, and she came up with recipes and prepared the food to photograph.


As the products started to sell , many more images were supplied by an enthusiastic public, but the product and more finessed images were many supplied by GULHOS - es and seafood, and the usual steaks do barbecue from the heat held on a cast iron surface, so I was able to shoot much more material as the chef and BBQ chief!


As the products started to sell , many more images were suppliend by an ethusiastice public, but the product and more finesed images were many supplied by GULHOS -


Along the way one of the portraits taken was selected for the SUN awards.


Without doubt this project has been one of the most satisfying and especially as I was involved in the creative and strategic process from early on, I certainly had many people collaborate along the way, but I would especially like to thank, Joy Lunn who saw the same vision and especially Carl Darby the marketing and project lead from Chamberlin & Hill founders of EMBA Cookware




www.embacookware.co.uk


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